Redesigning the Personal Funnels Website for More Student Sign-ups
Challenge
Personal Funnels’ website was struggling to convert visitors into students. Despite offering high-value courses, the website suffered from low engagement, lacked messaging that resonated with its target audience, and needed a design update.
Personal Funnels had created some great online courses but was struggling to get people to sign up. Their website had three main problems:
- Very few visitors were becoming students
- Their message wasn't connecting with the right people
- The site looked outdated, which hurt their credibility
Even though their courses were filled with high value content, potential students just weren't taking the final step to enroll.
Solution
Five Lights Web Design implemented a comprehensive redesign strategy focused on two key elements:
- Message Refinement: We crafted clear, compelling messaging that directly addressed the pain points solved by each course.
- Strategic Design: We rebuilt the website with conversion-focused elements, including strategically placed CTAs, powerful hooks, and engaging visuals that guide visitors toward enrollment.
Key Features & Improvements:
-
Developed attention-grabbing headlines targeting the ideal audience’s needs and desires
-
Designed a modern, visually appealing layout while maintaining brand consistency
-
Added strong call-to-action placements for maximum conversion impact
-
Strengthened course value perception with persuasive copywriting and structured content
-
Better Messaging: We wrote clear, compelling copy that spoke directly to the problems each course solved.
-
Smarter Design: We rebuilt the website with conversion in mind, adding well-placed buttons, eye-catching hooks, and visuals that naturally guide visitors toward signing up.
-
Headlines That Connect: Created attention-grabbing headlines that speak directly to what potential students want and need
-
Fresh, Modern Look: Built a contemporary, visually striking design while keeping the brand recognizable
Process
We began with a comprehensive review of each course's content, identifying the specific problems they solved and the transformation they promised students. Using these insights, we created highly targeted copy that communicated the value each course provides, and crafted attention-grabbing headlines to spark the visitor’s curiosity.
Next, we enhanced the site's visual appeal by designing engaging graphic elements that complemented the messaging. The entire design was created from scratch, giving a fully customized look and feel that aligned with the brand identity.
Collaboration with the client was a key part of our process. We first presented and refined the copy in collaboration with the client. Once the messaging was finalized, we guided the client through the design process, incorporating their feedback at every stage to create a site that truly resonated with their audience.
Conclusion
Through strategic design and persuasive copywriting, we transformed Personal Funnels’ website into a platform that effectively communicates the value of its courses. By focusing on audience pain points, refining messaging, and improving visual engagement, we turned Personal Funnels' website into a powerful tool for getting new students.
